AustralianSuper ramps up data-gathering strategyBY JAMES FERNYHOUGH | TUESDAY, 11 NOV 2014 12:35PMAustralianSuper has launched an online member engagement tool which aims to gather more precise information about members in order to better target its engagement campaigns. Related News |
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Robert De Dominicis
CHIEF EXECUTIVE OFFICER
GBST HOLDINGS LIMITED
GBST HOLDINGS LIMITED
It was during a family sojourn to the seaside town of Pescara, Italy, Rob DeDominicis first laid eyes on what would become the harbinger of his future. Andrew McKean writes.
This is not 'big data'. It is just data.
Big data involves either petabytes of static or streaming data, or it is associated with 'difficult' data - images, audio, video, etc.
The aims of big data are to allow it to ask the questions and then you doing the analysis to find the answers, rather than the other way around.